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Data foundation

News and social activity

Put recent activity in its proper context

Company news and selected public person activity can add timing and a new research angle. Queast keeps each observation bounded by its source and date, then lets analysis determine how much weight it deserves.

See the analysis layer
Company level Dated news item
Person level Selected public post
Supporting evidence Source + date + context Inspectable before interpretation
Analysis layer Determines relevance and weight

Dated account context

Notice change without mistaking it for proof

Supported company news can appear with the account and recency visible. This gives the seller a starting point for investigation without turning the item into a buying conclusion.

Company
Account attached to the item
Headline
The visible subject of the article
Recency
Publication timing shown with the item
Dark Queast dashboard showing company names, news headlines, and relative publication dates in a company-news panel
Product evidence: company, headline, and recency remain visible together.

Separate evidence lanes

Company context and person context are not interchangeable

Each observation stays attached to the level it can support. Company activity does not silently become a claim about an individual, and a public post does not establish an account-wide project.

Company news

Supported, dated articles add account-level context around visible events and changes.

Selected person activity

Recent authored public posts can add person-level topics, recency, and communication cues.

Source context

When an observation informs analysis, its source reference and publication context should remain available for inspection.

Authority boundaries

Follow the evidence forward

A single article or post is an observation. It cannot activate an intent or create an Actionable Signal by itself.

  1. 01

    Observe

    Record the available company or author, source reference, and publication context.

  2. 02

    Contextualize

    Connect the item to relevant account or person research without treating it as a conclusion.

  3. 03

    Analyse over time

    Related evidence may contribute to a time-aware Composite Intent only when combined with other evidence across runs.

  4. 04

    Recommend carefully

    An Actionable Signal still requires the applicable evidence, eligibility, capability, freshness, and conflict checks.

See the analysis layer

Context, not certainty

Keep the unanswered questions visible

An article or post can strengthen a view, add timing, or suggest a discovery question. It does not automatically prove any of the following.

  • Buying project

    That a current purchase process exists

  • Ownership

    That the person owns the topic or decision

  • Budget or urgency

    That funds or a deadline have been confirmed

  • Admitted pain

    That the person has described a problem

  • Prior relationship

    That outreach may imply familiarity or permission

Use recency with purpose

Carry only supported context into preparation

News and social context can inform research and reviewable preparation. It remains supporting evidence, not an automated verdict or autonomous action.

Person Approach Briefs

Use person-specific public context for talking points and cautions without importing company intent into the individual.

SPICED preparation

Use dated context to prepare questions and timing hypotheses, not an automated qualification verdict.

Human-controlled messaging

Use supported context in a reviewable draft while the seller controls the wording and next action.
See Daily Workbench

Next step

Let recency inform the next question

See how Queast connects dated evidence across time, or return to the account view where company context stays available for inspection.

See the analysis layer Explore company intelligence