IT buying intelligence

See which companies need what you deliver, and the evidence behind it

Queast reads the job market, technology changes, news, and people moves across Germany, the UK, and the Nordics, and turns them into a short list of companies in a live buying motion. Each one arrives with the evidence, the decision-makers, and a message your team can send.

Built for IT services and software sellers. Matched to what you can actually deliver. Evidence you can inspect, not a score you have to trust.

Built by East Interactive, 18 years matching Nordic buyers with European IT vendors Live in Germany, the UK, and the Nordics 1,800+ technologies tracked in near real-time Built only for IT services and software sellers

The market is already talking

Your market is announcing who is buying. It’s scattered across ten thousand places.

Every week, companies in your market post roles, change their stack, win funding, open offices, and hire new technology leaders. Each is a fragment of the same story: someone is building something, and they may need help building it.

Your team sees almost none of it. Finding it by hand means job boards, LinkedIn, news alerts, and spreadsheets—hours per account, mostly spent on companies that were never going to buy. Generic intent tools add hundreds of weak events and leave your team to decide what matters.

Queast was built to read all of it for one industry, and hand your team only what survives scrutiny.

The engine

How Queast turns market evidence into action

01

Sources

Continuously read five kinds of evidence in your target markets.

  • Job-market dataRoles, skills, and demand
  • Company informationFit, scale, and environment
  • PeopleRoles and career context
  • NewsEvents that change needs
  • Social activityTimely public context
02

Enrich and analyze

Connect each observation to the company, people, technologies, and history. Compare sources and time so a real change can be distinguished from noise.

connectcomparetest
03

Produce

Turn the analysis into a Job-ad Signal opportunity profile or a Smart Signal recommendation with every supporting observation visible.

Job-ad SignalSmart Signal
04

Work

Prioritized actions reach the Daily Workbench with the reason, next step, and an evidence-based message draft for a person to review.

Review → act → record
See the full journey, evidence to action

Two kinds of signal

Two kinds of signal, for two kinds of work

01 · Volume

Job-ad Signals — start from one role

A single job ad becomes a full opportunity profile: responsibilities, requirements, technologies, company context, and recommended decision-makers and influencers. Your rep does not have to piece it together across six tabs.

Queast job opportunity profile with role details, technologies, company context, and people
Product view: job-ad opportunity profile.
02 · Focus

Smart Signals — earned by evidence

A Smart Signal exists only when several pieces of evidence agree over time, the buying motion is active, and the opportunity matches what you deliver. It explains why now, who to talk to, and what to say first.

Queast Smart Signals feed showing readiness context and open evidence-backed recommendations
Product view: Smart Signals feed.

Company signals recommend companies with a strong technological match to your offering.

Followed company signals share IT news, new IT hires, and public social activity for companies you follow.

Would you rather receive a hundred data blips a week, or a short list of opportunities that match what your company can deliver?

Evidence, not noise

A job ad can contribute to a recommendation. It cannot create one alone.

Behind every recommendation is a company-level picture that builds over time. Evidence pointing the same way strengthens it. Contradicting evidence weakens or suppresses it. Old evidence ages out.

Before anything reaches your team, the buying motion must be active, the evidence fresh and sufficient, contradictions resolved, the opportunity matched to your delivery capabilities, and references attached for inspection.

Thin evidence stays at research level. Conflicting evidence suppresses the recommendation. Unknown delivery fit stays unknown. Most tools show you everything and call it intent. We show you what survives.

See the checks in detail

The daily reality

From “interesting” to “sent” without losing the reasoning

Daily Workbench

Know what to do next and why. Review due steps, act, record what happened, and move on.

Queast Today Workbench with prioritized due steps and next-action context
Product view: Today Workbench.

SPICED preparation

Organize evidence into Situation, Pain, Impact, Critical Event, and Decision hypotheses, gaps, and questions—never fabricated certainty.

Queast Workbench detail with access to SPICED account preparation
Product view: Workbench step detail with SPICED preparation.

Person Approach Briefs

Prepare for the person with background, a suggested angle, talking points, and explicit cautions about what the evidence cannot support.

Anonymized Queast People panel showing account stakeholders and review controls
Product view: anonymized People panel used for person preparation.

Personalized Messaging

Create drafts from selected evidence, positioning, and a saved writing style. Your rep reviews, edits, and sends from their own tools.

Queast message composer with evidence-based draft settings and human review controls
Product view: message composer and review controls.

Choose the operating model

One engine. Three ways to run it.

Run it yourself

The Platform

For teams with someone who owns outbound and runs it well. Everything above, self-serve, from €399 a month.

See the platform
Run it together

Co-Managed GTM

Your operator executes. We supply Pro signal volume, lists, copy frameworks, deliverability oversight, and monthly optimization. €2,950 a month, all in.

See Co-Managed GTM
We run it for you

Managed GTM

Senior GTM engineers run the audit, lists, approved sequences, reply handling to a qualified conversation, and weekly reporting. €5,900 a month, all in.

See Managed GTM

Not sure which fits? The assessment tells you in five to seven minutes.

A useful answer either way

Find out where your outbound actually stands

Thirteen scored questions across process and ownership, automation and infrastructure, intelligence and targeting, measurement and forecasting, and growth readiness.

You get a personal report with your score, a relevant comparison, realistic expectations, and the three things worth fixing first. No call required. Sometimes the honest recommendation is to fix something internally before buying anything, including from us.

Start the assessment
GTM readiness reportExample score
Process & ownership72%72
Automation & infrastructure48%48
Intelligence & targeting81%81
Measurement & forecasting39%39
Growth readiness66%66
PriorityFix measurement before adding volume

Who it is for

Built for how IT services companies actually sell

01

IT consultancies and delivery teams

Spot companies staffing a migration, modernization, or market entry, match them against what your team delivers, and find the technical leaders behind the initiative—not just HR.

02

Staff augmentation and nearshore

Detect hiring bottlenecks and skill gaps in your stack, position engineers as a way to accelerate work already underway, and reach the delivery owner while the need is live.

03

IT software companies

Identify accounts building capability around the problem you solve, prioritized by stack and maturity, with observed activity feeding your ABM and outbound lists.

A clear boundary

Queast is probably wrong for you if

  • You sell scoped projects and define the technology yourself.
  • You have a policy against acting on hiring activity.
  • You want mass untargeted outreach.
  • You expect pre-vetted meetings handed over.
  • You only need basic contact lists.

If you are serious about an evidence-based pipeline, we should talk.

Proof, with its limits visible

What we can honestly show you

The Sleek story

Jesse used Queast every day at Qvik. Then he changed jobs, and in his first week at Sleek he brought Queast with him and activated it again.

Nobody rebuys a tool at a new employer in week one unless it earns its place in the workday.
From the German market
“Buying signals are relevant and very revealing.”

EXLRT, after roughly 100 hours on the platform.

Where this comes from

Queast was built inside East Interactive, which has spent 18 years matching Nordic buyers with European IT vendors. It began as the internal tool for finding these opportunities.

You will not find invented percentages, logo walls, or case studies we cannot back. When customer outcome numbers are worth publishing, we will say how they were measured.

FAQ

Questions before you decide

Is this another intent-data tool?

No. Intent tools sell probabilistic topic scores. Queast delivers dated, inspectable observations, gated into recommendations only when they agree over time and match what you deliver.

Which markets do you cover?

Germany, the United Kingdom, and the Nordics. The free sample signal is available where coverage exists.

Do my reps need to learn a new tool?

The Workbench is where they check what to do next. Sending happens from their own inbox and LinkedIn. Configured delivery can also use Slack, email digests, HubSpot, or Pipedrive.

What does it cost?

Platform from €399 a month, depending on signal volume. Co-Managed GTM is €2,950 a month and Managed GTM is €5,900 a month, both all-in with the Pro platform. See pricing.

We tried outbound, and it did not work. Why would this be different?

Many outbound attempts leak at targeting: a relevant message reaches a company with no live need. Queast puts effort where evidence of a live need exists. The assessment helps locate the rest of the leaks.

Is it GDPR-compliant?

Queast is EU-based and built for GDPR from the start. In Germany, outreach runs LinkedIn-only in line with UWG.

Start with proof

Start with the part that costs you nothing

Take the assessment and get your readiness report, or request one free signal from your market and judge the engine on your own accounts. Same day.